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The Intencity chain of amusement arcades was originally launched in 1995 as part of a venture called Village Nine Leisure (a partnership between Village, Nine Network and Westfield Group) and became wholly owned in 2000. Intencity currently operates Family Entertainment Centres (FEC's) in states along the eastern sea board, along with a site in Marion SA, and operates closely with Village Cinemas and Village Roadshow Theme Parks.

Intencity FEC's provide a range of classic and contemporary video games and an array of ticket and prize redemption games that appeal to children, teenagers and adults alike. Intencity also supplies games to more than 67 external operations including cinemas, theme parks, hotels, licensed premises and other attractions.

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