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Marketing Solutions

Village Roadshow’s Marketing Solutions division helps brands connect with their customers in meaningful, creative and sustainable ways.

Comprising of four core businesses - Edge, Edge Consumer, Opia and Lifestyle Rewards - the division has worked with some of the world's biggest brands, helping them find innovate ways to engage and incentivise customer behaviour.

With a focus on promotional platforms, rewards and insurance, the division provides an unparalleled and integrated end-to-end service to solve complex problems for clients.

With head offices in Australia and the UK, and a global network of incentive partners, the division brings to life campaigns that cross borders and time zones.

The Marketing Solutions division delivers its tailored solutions through four key brands:


Edge is a business to business promotional solutions agency specialising in the end-to-end management of sales promotions and loyalty programs that incentivise customer behaviour. Edge are the forerunners in what they do, both as promotion consultants and incentive technology experts, delivering an unparalleled mix of platforms, rewards and insurance.

With its captivating mechanics and data driven insights, Edge delivers compelling promotional strategies every day for Asia Pacific's most recognised brands.

Edge Consumer

Edge Consumer deliver's Australia's leading gift cards, reward and loyalty solutions - including The Good Food Gift Card, Gourmet Traveller Gift Card &

The Good Food Gift Card is Australia's number one restaurant gift card, with hundreds of award-winning and participating restaurants nationally.

Explore your next great food experience with the Gourmet Traveller Gift Card. With this bite-sized gift card, you can experience breakfast with friends, lunch with a view, dinner under the stars.

The Gift Card is the best choice for gifting spa and beauty. You can choose from Beauty Salons, Day Spas, Hair Studios, Massage clinics and Ella Baché stores.


Based in the UK, Opia is a world class promotion consultancy, specialising in sales promotions, rewards and loyalty. Opia's diverse team of strategic, creative thinkers has decades of experience working with large retailers, fast moving consumer goods agencies and electronics brands.

Opia specialises in experience-led promotions that engage audiences, support brand perception, and, crucially, drive consumers to buy.

Lifestyle Rewards

Lifestyle Rewards is a specialist in customer and staff engagement, helping clients acquire and retain customers for the long term, plus motivating staff through leading loyalty and incentive marketing programs. With a fully digital platform and Smartphone app that can be accessed anywhere, Lifestyle Rewards are leaders in creating and building customised, fully branded engagement programs for a wide array of clients.